About Us

CrossRoads Technologies Consulting Group was born from an idea that Craig Young, (Founder and President) had of being a reliable consulting resource for companies to embrace newer technologies for better ROI.

Craig and his partner and wife, Michelle believe that true business success is when their customers achieve success. As professionals with over 25 years of Executive Level Industry experience, they have an inside view of what clients want and need most from their technology vendors. They know the proven best practices to provide clients with the highly functional, efficient solutions that would not be available exclusively from any one solution provider, manufacturer, or vendor.

Being one of the leading IT and Telecom solution consultants in the industry today, CrossRoads assists organizations, whether they have an IT team or not, to achieve the right technology acquisitions for their businesses.

Their mission and the reason CrossRoads Technology Consulting Group exists is to work with client companies as an impartial advisor providing industry insights, and recommendations based on current technology challenges, trends, and growth plans.

The biggest mistake in IT aquisition is organizations not looking to the future with their technology investments. Crossroads clients are protected from blind spots with scalable solutions that go the distance. Clients put a foundation in place that is future focused as they plan ahead 5-10 years and more.

At Crossroads, the focus is on three main impact area that mean the most to clients:

The CrossRoads B.F.T. Advantage.

It stands for meeting and exceeding clients Business, Financial and Technical goals!

What is delivered is a truly curated solution strategy. Every CrossRoads client receives the care and personalized development of a solution optimized to grow as their businesses grows.

This is the CrossRoad’s superpower and what differentiates Crossroads from any other company in the industry. With this mind set, Crossroads has enjoyed amazing growth and has had the opportunity to work with wonderful clients in industries that include healthcare, ecommerce, nonprofit, retail, finance, manufacturing and more.

About The Leadership Team

About Craig Young

Craig Young

President

I have been a consultant for over 20 years working with some of the largest companies in the technology market. I started as a Strategic Account Executive with Mitel and moved into the role of Western region as Director of UCaaS with Integra. With all these experiences, I learned from an inside view what clients want and need most from their technology vendors. I know the proven best practices to provide clients with the best complete solutions that wouldn’t be available exclusively from any one vendor. What I bring to the clients of CrossRoads is a truly curated solution strategy. Every client that we work with at CrossRoads receives the care and personalized development of a solution optimized to grow as their businesses grow.


I also enjoy working directly with CIO’s. I facilitate summits annually to give CIO’s and vendors the opportunity to meet and discuss best practices to achieve breakthroughs. This gives them the opportunity to learn what’s on the horizon for technology in the future. Over the last 4 years I have enjoyed and will continue to mentor others, including my own sons James and Jonathan, who will be the third generation in technology for our family. We look forward to the years ahead with our team and our clients to see where this incredible adventure takes us.

 

 

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Craig Young

President

About Michelle Young

Michelle Young

Executive Vice President

I started in telecommunications working for my parent’s telephone company, where I worked in the office and field, achieving training and certifications in cabling, Contact Centers, VoIP, cloud solutions, Business Continuity, Data Centers and multiple (UCaaS) hosted phone systems. I have worked for Mitel in VA, as the Southeast Region Territory Manager. Then moved to CA and was hired as the Sales Manager for the San Jose/San Francisco markets. In 2009 I joined TPX as Sales Manager moving into a Director role. I joined CrossRoads as Executive Vice President right before the Covid pandemic. In less than 4 years, we have been able to achieve gold level status with Intelisys and Silver with Sandler.


I am committed to giving back so I volunteer time to mentor rising female leaders. I also volunteer time in our community to help non-profits meet the needs of our youth and seniors.

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Michelle Young

CEO

About Sheldon Samford

Sheldon Samford

Business Technology Consultant

Sheldon Samford is a seasoned business technology consultant with over three decades of experience, demonstrating an unwavering commitment to excellence and a profound understanding of telecom and IT services. His early career in direct sales and later as an entrepreneur laid a solid foundation for client relationship management and strategic business solutions. With a key interest in digital innovation, Sheldon guides organizations through adopting new technologies and business models. At Crossroads, he leverages his expertise to offer innovative strategies that help businesses optimize operations and achieve strategic goals. His knowledge and experience in cloud integration and operational efficiency ensure tailored, cost-effective solutions. Sheldon’s leadership and ability to manage change effectively underscores his dedication to delivering measurable business value and strong ROI, making him an asset in driving growth and long-term success for his clients.

 

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Sheldon

Sheldon Samford

Business Technology Consultant

About Ruby Ryan

Ruby Ryan

Territory Manager

Ruby Ryan is the Territory Manager of the West at CrossRoads Technologies Consulting Group, where she is dedicated to her clients’ success and committed to optimizing their technology solutions. She is currently pursuing a dual educational journey at Western Governors University, working towards a Bachelor’s degree in Information Technology and a Master’s degree in IT Management. This combination equips her with a comprehensive understanding of both technical intricacies and managerial aspects, enabling her to bridge the gap between technology and business goals. Ruby is an active member of several professional organizations, including Local First Arizona, the Women in Mining Arizona Chapter, and the Arizona Rock Products Association. These affiliations allow her to stay informed, network with industry peers, and contribute to the growth of her community.
At CrossRoads Technologies, Ruby’s mission is to empower technology leaders by leveraging her strong relationships and holistic approach to ensure the success of her clients’ technology initiatives.

 

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Ruby Ryan

Territory Manager of the West

About Ruby Ryan

Jennifer Cole

Account Manager

As an Account Manager and Operations Coordinator, I bring my experience, working in industries including manufacturing, accounting, and food & beverage. I am a people expert specializing in problem-solving and account management. My commitment is to delivering concierge-level customer experiences. I enjoy helping clients get the most from their technology investments in her hybrid role with CrossRoads. I bring a lifelong passion for learning and management to all my roles, this is evident in how I support our clients in every step of their solution acquisition journey.


Our customers’ success, especially their goal of efficient utilization of innovative solutions, is a top priority. As a social person who truly cares for each client, I find it rewarding to work with both clients and our vendors to deliver a seamless experience. I use my skill with modern technology and programs to assist the team in monitoring the timelines of projects and contracts.
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Jennifer Cole

Account Manager

What People Say About Us

"I have worked with Crossroads for many years, they always deliver outstanding consultation and solutions. We have engaged with Crossroads for HA communication strategies, UCaaS, and hybrid cloud solutions. Crossroads manages these engagements from start to finish allowing me to focus on other infrastructure projects. Customer service is outstanding and responsive, and I am never disappointed."
RussIT Manager - Infrastructure
Grocery Warehousing & Distribution
Russ
The #1 reason I love working with Crossroads Technologies Consulting Group, is that they help me win deals. The Crossroads Team know their customers very well and they have already earned their customer's trust by the time RingCentral gets involved. They are very easy to partner with and are direct in their communication. What makes Crossroads stand apart is their Professionalism, open and proactive communication, understands UCaaS and CCaaS landscape. Something Crossroads does very well is hold their customers accountable to timelines and effectively manage expectations. Super strong on follow through. Their customers are always #1. RingCentral wins deals when Crossroads is our partner and Crossroads has a very strong reputation at RingCentral.
David ChaoHealthcare Executive
Testimonials - David Chao
Crossroads has a proven streamlined and effective process to help their clients find and implement the best solutions. For the past five years it has been a pleasure to support them as their channel manager. Their team has over 40 years of combined experience and their passion to help their clients stands out. They negotiate the best contracts and find their clients the best solutions.
Vincent Mussumeci Strategic Partner Manager - NorCal
Vincent Mussumeci
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